Research On Service Quality Improvement Under The Perspective Of Customer Relationship Management Theory

The marriage registration service is an important content and service functions of government departments in recent years,along with the service function of the government promotion and improvement of customer relationship management is becoming more and more prominent in the marriage registration,this is not only related to the basic interests of the masses,is an important way to enhance the quality of the marriage registration in China.In recent years,the research of customer the relationship between management of the marriage registration services in various regions of our country gradually,along with the national policy,the reform make snap throughout the country,the marriage registration department for the implementation and optimization of CRM system,and each channel of CRM application to the marriage registration operations,will change the marriage registration Remember the organization system of industrial chain,the change of market and customer transaction mode,is conducive to the marriage registration agencies more comprehensive and appropriate understanding customer needs,to communicate more effectively and more extensive cooperation,optimize the development strategy of the marriage registration agencies.This article will according to CRM theory,through the research status of CRM at home and abroad,combined with the current situation of customer relationship management Y marriage registration services,analysis of Y marriage registration agencies CRM application problems and shortcomings,and explores the Y marriage registration agency implementation of the actual needs of the CRM strategy,to enhance the marriage the registration agency Y to competitive advantage and good brand,at the same time,as China’s local marriage registration services to enhance the level and provide a reference for the solution.