Research On Product Transmission Of Internet Enterprises In Shared Economic Context

Shared economy refers to the process by which an individual or institution obtains returns and increases resource utilization through a temporary transfer of idle resource usage rights.Nowadays,the shared economy is developing rapidly in the world,not only profound changes in people's basic necessities,but also affect our political,economic,cultural and social mechanisms.Sharing the economic business model and the "Internet +" thinking of the integration of Internet companies in the process of product transmission has brought new opportunities and challenges.In this paper,the author analyzes the new methods and new ideas of the drip trip in the process of product transmission,and analyzes the problems that the Internet enterprises face in the sharing of economic products in the shared economic context.Problems and solutions to these problems.This paper is divided into four parts.The first part is a detailed analysis of the new ideas and new practices created in the process of product transmission.First of all,the drop out of the body of the Internet company's attributes from the line to complete the initial transmission of the product.In addition,the creative invention of the red bag for the trip to bring a lot of traffic and high-frequency exposure.Finally,with the temperature,the scene of the dissemination of events planning to open up the line of three-dimensional communication under the line,reinforce the brand connotation.The second part is the construction of the theoretical framework.Will be the practice of the trip in the process of communication,creativity in the perspective of communication and sociology to look at,with the theory of communication analysis of the trip in the process of product transmission behavior.The third part of the specific analysis of the current Internet products in the process of communication challenges.From the perspective of communication,the communication environment in the new context is more open,equal,shared and data driven;from the dissemination of the audience,the thinking of the user,the thinking,the thinking,the thinking and the flow thinking becomes more and more important.,The audience has established a user identity,and truly have the communicator and the audience of the dual attributes,but also more pursuit of a sense of participation and a sense of accomplishment;from the dissemination of content,product communication is gradually from the content marketing to the product itself,the transition,Began to "talk";from the product communication channel,on the one hand,the development of technology is the traditional communication channel for a subversive micro-innovation;the other hand,the new communication thinking is also the original communication channel optimization And reorganization;The fourth part puts forward the methods and strategies of the Internet enterprises in the media environment.In the context of shared economic context,Internet companies only put the user experience in the first place,build products that are available for dissemination,reconstruct with large data,optimize the communication process,connect users,build relationships with effective communication communities,and Dare to self-subversion,through multi-level,multi-dimensional,the temperature of the cross-border communication in order to the new environment of the product transmission crisis into the new environment of the transmission opportunities in order to embrace the Internet,to win the future.