Accounting Research On Shareholder Perks

With the development of China's capital market,listed companies pay more and more attention to the feedback of shareholders.In recent years,the phenomenon of delivering perks to shareholders among listed companies is rising.According to statistics,there are twenty-three issuances of property among sixteen listed companies,and the content and form of such issuance is not same.After the appearance of the new economic business,it is necessary to carry out systematic and theoretical analysis about this phenomenon.Shareholder perk is a special interest for shareholders in the form of non-cash,which can be goods,special services or purchase discounts,and the form is depending on the nature of the company.This phenomenon is very common in Japan,the United States,Britain,Australia,Canada and other countries.Shareholder perks have become an important factor influencing investment decisions.In our country,such behavior is inconclusive,and the mainly theories are shareholder perks hypothesis,property dividend hypothesis and advertising hypothesis.At present,shareholder perks hypothesis is more recognized,that is,the behaver of delivering perks to shareholders among listed companies of China is essentially consistent with foreign countries.Shareholder perk is special rights to shareholders.Firstly,this paper defines the transaction of attributing shareholder perks.Based on the principle of substance over form,the shareholder perk is defined as the non-cash equity transaction between the listed company and the shareholders.The paper divides the property dividend and the shareholder perks into two parts,and makes it clear that there are obvious differences between them.Then,through the descriptive statistics and case analysis of the listed companies' shareholder perks,the author determines the issuance behavior belonging to capital transaction.It is pointed out that there are errors in the accounting treatment of listed companies in China,which has certain influence on the financial data and indicators.Finally,through the analysis and summary of the case,this paper draws conclusions from the transaction nature and financial impact of the shareholder perks,and puts forward some countermeasures and suggestions to standardize the behavior of attributing shareholder perks of the listed companies in China.The behavior of attributing shareholder perks in the capital market appears in a short time.Neither normative research nor empirical and case studies on such behavior is rare.Based on the case study,this paper studies the emerging economic behavior of the shareholders,and analyzes the nature and motivation of the shareholder perks.It also enriches the theory and practice of shareholder perks,and gives a reference to feedback to shareholders of listed companies of China.At the same time,in view of the advertising effect of shareholder perks,if it can be popularized among listed companies,it can achieve a win-win situation between listed companies and shareholders.