Study On Current Situation And Innovation Of Brokerage Business In XX Securities Company

In 1990 s,the securities brokerage business come into being,with China's stock market being established.The development of securities brokerage business has changed since it was born.Domestic Internet banking surged in 2013,a security account can be opened respectively in 20 securities companies with an ID card in April 2015.Unexpected and imagined changes occurred in the brokerage sector,resulting in the brokerage industry's profit falling sharply,which causes the brokerage business income to drop at historic rate.Brokerage industry commission income is gone forever.GF Securities company confronts the fierce competition.All members work hard and find out the brokerage business dilemma: marketing concepts is out of date;price factors in promotion is paid special attention to details;customer segmentation is not perfect;the finance products on sale are rare;brokerage revenue structure is single;the brokerage business salesmen are not professional enough;customer service experience under Internet financial environment is the same as that under the traditional brokerage services mode.Therefore,in view of the above problems,GF Securities Company on the one hand improve the implementation of the traditional brokerage business content optimization;on the other hand,actively explore the brokerage business innovation and transformation.The company decides to transform from three perspectives: first,the Internet business model,also known as Internet securities.Second,Internet operations,that is,securities internet.Third,the traditional electricity supplier of the securities business,providing services under the Internet model.Innovative applications of Internet brokerage business in GF Securities has been highly valued.GF Securities will innovate and develop the following aspects: the company's business management,marketing system and marketing mode,marketing products,financial intelligence and customer service.The company will draw on the Charles Schwab Corporation's business and service mode,and transform the brokerage business under the background of Internet banking into wealth management integrated financial services.