Brokerage Business Transformation And Innovation Research

Securities brokerage business,is one of the key business of the securities company,mainly refers to the securities companies in the country set up branch company or securities business department,customer needs through the branches to commission under a single,securities company in accordance with the client orders,client proxy to securities trading;over the years,securities brokerage business income in total income accounted for ratio can reach 40%,can be said to be the company's core business.The progress of the times the stock brokerage business has encountered unprecedented challenges,in recent years the rapid development of Internet banking,many securities companies launched a mobile phone account software,customers can stay at home and completed investment in the stock market a series of procedures for account opening,and can enjoy very low transaction commission rate,given some securities companies commission rate is even close to the business cost,disorderly competition makes the industry average commission rate constantly refresh limit,is very unfavorable for the brokerage business of the securities industry.According to changes in the environment,analysis of securities brokerage business,brokerage business transformation and innovation strategy is proposed,in this paper,the structure divided into four parts: theoretical research--current status and trends--example analysis--put forward the countermeasures.First,the background and significance of this study,research on domestic and international relevant theory,provides a theoretical basis for this study;second,by analyzing the current situation of the development of the domestic brokerage business,found a series of problems of the brokerage business at present,and the development trend of the brokerage business to make judgments,found excessive competition under the situation of securities brokerage business development is not optimistic,must carry on the transformation and innovation of the brokerage business;third,to ZX securities company as an example,the SWOT ZX model analysis of the securities company,analyzes the advantages and disadvantages,opportunities and challenges of the development of ZX securities company's brokerage business,understand the company's own situation;finally,after the study reached the conclusion of business development brokerage ZX securities company must abandon the existing business model,give up rely on.High of the securities and Exchange Commission to profit,of the brokerage business transformation,to create new business model with the development of Internet securities.Also,the brokerage business innovation,securities brokerage business should not only pay attention to clients in stock investment,can also for the customer recommendation sell financial products,suitable for investors the financing securities loan,pledge of stock repurchase and other innovative business and customers to purchase a financial product sale management fee,margin and other innovative business interest and other income,will become the new profit growth point of the brokerage business.