Research On The Competitiveness Of Yangzhou Automobile Industry

In the background of world economic recovery and national macro-control,China's auto market has entered an important stage of the development of mature.Automobile industry in Yangzhou industry,plays an important role,especially the "12thFive-Year" since,Yangzhou city to the four leading industry of "Five" one hundred billion one of the "industrial" give priority to the development of the basic industries."Plays a more and more important role in economic development in Yangzhou.In the face of fierce market competition,in the construction of Yangzhou city" car city "major background,objective and accurate evaluation on the competitiveness of Yangzhou automobile industry and the automobile city area he,learn from their advantages.Put forwardCountermeasures and suggestions to enhance the competitiveness of the automotive industry in Yangzhou city.Analysis of Yangzhou automobile industry competitiveness research methods the thesis adopts qualitative and quantitative.Firstly the present development situation of automobile industry in Yangzhou city were analyzed,and according to the impact factors obtained by analysis of the Potter model has carried on the detailed analysis,can be clearly understood in Yangzhou in recent years,the rapid development of automobile industry,the economy of Yangzhou the contribution of automobile manufacturers,automotive product variety,complete varieties.Yangzhou automobile enterprise present enterprise strategy is to attract large well-known enterprises settled,the government is to create conditions for the large well-known automobile enterprises settled,automobile industrial park is under construction,has been builtThe three big automobile industrial park,but still does not meet the city's entire automobile production enterprises.Many colleges and universities in Yangzhou,it is the acceptance of labor,so labor force is adequate,but through our investigation,but found that the automobile industry for high-end talent is still a lack of knowledge,far from the international standard capital proportion of skilled workers.Is also very rich resources,through the investigation of Yangzhou annual auto companies for their investment has been increasing,enterprises also pay more attention to their own development,which has push for the development of Yangzhou automobile industry.Yangzhou automobile industry market demand is very strong,but has not reached saturation,ZhengThe government also attaches great importance to the development of Yangzhou automobile industry,introduced a number of relevant documents which is conducive to the development of Yangzhou automobile industry.Then using the method of factor analysis on the competitiveness of Yangzhou automobile industry were analyzed,and the establishment of index system,makes a comparison of the national ranking the 16 areas of the city.Through the analysis we know that the competitiveness of Yangzhou automobile industry both in Wuhan and Liuzhou,compared with such a large-scale automobile industry base,or are in the the backward position compared with the province of Nanjing which established the automobile industry base,there are economies of scale were difficult,the lack of leading enterprises,lack of enterprise management personnel,problems of independent research and development capacity is weak.Finally,combining quantitative and qualitative analysis of the content of four policy suggestions on Yangzhou automobile industry put forward:strengthening the leading role of the government,enterprises attach importance to technological innovation,cultivate high-quality talents,make good use of sufficient market demand for cars and so on.