The Study On Competitiveness Evaluation And Promotion Measures Of Changchun Automobile Industrial Cluster

The automobile industry is the pillar industry of changchun，which plays animportant role in promoting the development of economic in the city.However，in theeconomic globalization today，the automobile industry of changchun has to faceincreasingly severe competition in the markets.In the case，it has great significant tomake deep research and accurate evaluation about the competitiveness of automobileindustrial clusters in changchun and further proposed the countermeasures to promotethe competitiveness of automobile industry.Firstly，the paper take the perspective of the automobile industry to study thecharacteristic of industrial clusters，such as geographically concentrated，competitionand cooperation，production specialization，brand effect，cluster innovation andlearning effect.And the creating an industrial clusters network interaction.In theindustrial clusters，the internal activities should focus on the development andtightness of network ecosystem to expansion.Secondly，through restructuring thecompetitiveness of industrial clusters， from three aspect of the basis ofcompetitiveness，core competitiveness and leading competitiveness to explain theimpact factors of competitiveness.Meanwhile，based on the above content to build theevaluations of the competitiveness of automobile industrial clusters.Thirdly，according to the location quotient（LQ） method to identification the degree ofautomobile industrial clusters of provinces in China，the author founding that theautomobile industry has formed industrial cluster in China.And then using thefundamental theory of industrial clusters to research changchun automobile industrialclusters.The paper specific analysis of the development of changchun automobileindustry and point out that the advantage and barriers in the development ofautomobile industrial clusters in changchun.Changchun automobile industry clustershas advantages：the support of the Development Zone on the automobile industry，theadvantages of related and supporting industries，the advantage of talent and scientificresearch strength，FAW group’s leading role.Also，Changchun automobile industriesclusters has some impede factors：the weak foundation of parts enterprises，localmatching rate is low，the weak and the lack of core technology of R&D capabilities，and the weak internation competitiveness.Finally， the author building acomprehensive evaluation model and combine with factor analysis method to evaluatethe competitiveness of automobile industrial clusters in changchun. The paperselected five-level indicators about competitive power： the growth of competitiveness，investment in competitiveness，management competitiveness andmarket competitiveness.Also their corresponding19secondary indicators.The indexdatas from the china automobile industry yearbook，the datas is true and reliable.Theresult of the analyses show that：（1）The overall competitiveness of changchunautomobile industry ranks the fourth in the national，having a strong competitive.（2）From the main factors score，the competitiveness of changchun automobile industryhas advantage in the economic benifits and development potential，but the scale ofproduction has a relative disadvantage.（3）Combining with the characteristics ofchangchun automobile industrial clusters as well as analysis the shortages ofcompetitiveness， the author from four aspects of suggestions to enhance thecompetitiveness of changchun automobile industrial clusters：the the development ofauto part enterprise and automobile industrial park，the construction of serviceplatform，the raise of international competitiveness.