Study On The Relationship Between Accounting Firms And Stakeholders

Since Freeman published his "Strategic Management: A Stakeholder Approach" in 1984,Stakeholder Theory has become embedded in the management scholarship and management thinking.Stakeholder Theory breaks the "Shareholder Primacy Theory" and calls on stakeholders to join in Common Governance.For the past four decades since 1984,Stakeholder Theory has been widely used in strategic management,corporate social responsibility and other fields.As an important intermediary organization,accounting firms need to interact positively with a group of stakeholders,such as partners,employees,customers,self-regulatory organizations and regulators.The accounting firm is eagerly to find the answers of the following questions:(1)who are the stakeholders;(2)how to classify them;(3)how to assess the importance of different types of stakeholders;(4)how to choose different strategies to cope with different kinds of stakeholders.This paper is aiming to help the accounting firm to identify the stakeholders by applying the Stakeholder Theory to the public relations management of the accounting firm.And classifying the stakeholders in order to adopt different strategies for different stakeholders,Only in this way can it be possible to achieve a win-win situation between the accounting firm and its stakeholder groups.In this paper,the paper of Stakeholder Theory is reviewed systematically,and the definition and identification of stakeholders are carried out for accounting firms.Secondly,the qualitative index is quantified on the basis of the Mitchell Classification,and the classification of the stakeholders is completed by constructing the attribute analysis model.RDAP model and classified management model is also combined to build a stakeholder strategy matrix of accounting firms.Then the author screens out the most important stakeholders of the accounting firm,and provides specific measures for the management of the relationship between the accounting firm and its important stakeholders.And then by the case analysis of Ruihua Certified Public Accountants and Nantional Association of Financial Market Institutional Investors,completes the application from theory to practice.In the end,the conclusion and the shortcomings of this paper are summarized,and the suggestions of how to manage stakeholders are also given to the accounting firm.