Study On The Effective Supply Evaluation Of Products In 5A Grade Scenic Spot Based On The Background Of Supply-front Reform

Tourism has played a huge role in the China's reform of the supply front,but the structural imbalance of tourism products,lacking effective supply have become the main problem which restrict the development of tourism in China.Scenic product has a prominent position in the tourism supply.It is of great significance to study the effective supply of scenic products to solve the problems existing in the current tourism products and enhance the effectiveness of tourism products supply.This paper takes 5A Grade scenic spots as the research object.Based on the detailed analysis of the composition,characteristics,types and supply status of the products in 5A Grade scenic spots,according to the meaning of effective supply,this paper explores the factors that affect the effective supply of products in 5A Grade scenic spots and sets a evaluation system from the perspective of demanders.Finally,Taking Shandong province as an example,this paper applies the evaluation system and analyzes the effective supply situation of products in 5A grade scenic spot of Shandong province,So as to provide some reference for the future evaluation of the effective supply of scenic products in China.This paper mainly contains the following contents:Section 1: This paper explains the research background and points out the research goal,then analyzes the relevant results at home and abroad to determine the significance of the study and points out the characteristics of the current research and the existing problems,in this way to find out the entry point of this paper research,and make clear the significance of the evaluation of the effective supply of the products in 5A grade scenic spot in China.Section 2: This paper explains the relevant concepts and analysis of related theories to lay the theoretical foundation for the thesis writing.Combining with the research results at home and abroad,the paper defines the concept of scenic product,effective supply and other related.After that this paper discusses the basic concepts ofproduct level theory,effective supply theory and public product theory to provide theoretical support for studying the product and supply situation of 5A grade scenic spot in China.Section 3: This paper explores t product of 5A Grade in China by the way of analyzing the situation of 5A grade scenic spot,the composition,characteristics,types and supply status of the products in 5A Grade scenic spots.This paper explores the supply status quo of scenic product in 5A Grade scenic spots from the aspects of supply subject,supply content,supply structure and supply law.Section 4: Analyzing the factors affecting the effective supply of product in 5A Grade spot in China.This paper analyzes the influencing factors of the effective supply of scenic products from two parts,some are the factors that affect the supply of scenic products,the others are the factors that affect the supply efficiency combining the meaning of effective supply.Section 5: Design of effective supply evaluation system for 5A grade scenic spots in China.On the basis of analyzing the influencing factors of the effective supply of 5A grade scenic spot in our country,this paper constructs the third level evaluation index from the perspective of tourists(demanders)and explains the evaluation index from the aspects of index meaning,calculation method of index and data source.By the method of combining quantitative analysis with qualitative analysis,this paper builds a complete evaluation system through data collection,index assignment,determining the weight of the index,calculating the index score and determining the evaluation level.Finally this paper analyzes the effective supply situation of 5A grade scenic spot in Shandong province by using the built evaluation system to understand the existing problems of effective supply of scenic products.On this basis,puts forward some suggestions for optimization.