Study On Customer Relationship Management System Of The LNC Company Based On Customer Value

With the deepening development of information economy and customer relationship management (CRM) big data era ,the data quantity that advertising industry accommodate and throughput is in amplification explosively . Customer number is increasing, and customer type and demand has become more diverse so that the previous customer management model has been unable to meet the requirements of the new development era,which is not only a challenge for the advertising media companies to deal with massive customer data resources,but also a chance to break the bottleneck of customer development.Selections and choices are always along with changes. LNC company is responsible for the management of Liaoning city channel since established ,whose main business includes the construction, production, agent, publishing of advertisements ,and the Planning and organization of the big activities, home appliances sales and auto sales, etc. At the same time, company is committed to build a set of TV channels,radio frequency,outdoor media, new media as a whole media promotion platform for customers to customize market research, put in combination, brand activities and the implementation of the team to provide advertising strategy. Due to the various businesses, customers multiple types and customer demands changing,LNC Company is unable to keep pace with traditional customer relationship management (CRM) approach obviously. Problems emerge ,for example, the operation condition is from bad to worse, management changes fail to keep up with the original schedule and customer relationship management, customer churn rate is high all the time because of internal management and customer proxy dispute, and the customer management work does not reach the designated position, etc.Based on the market opportunities and challenges, LNC Company is conscious of the importance of customer relationship management for enterprise developments ,so it voices firstly basing on the customer value to study the customer relationship management system and looks for gradient change after the customer value management for enterprise to bring greater profit space. LNC company firstly need to know basic situation of enterprises,especially in customer marketing and customer relationship management status to build customer relationship management system based on the customer value. Then it should carry on the reason analysis through observation, summary and analysis of the current enterprise problems of the customer relationship management, Nextly, Combining with the enterprise internal and external environmental factor analysis, LNC company analyzes the elements of customer relationship management (CRM) system based on the customer value, which lays a solid foundation for the construction of the system based on evidences, and in the further can analyze the content of the system and constitutes affiliate. Finally, this paper systematically puts forward the implementation measures for the system from the perspective of enterprise management and customer relationship management life cycle.