Study On Development Strategy Of W Environmental Protection Company

The industry of traditional Chinese medicine has become one of the fastest industry of growth in China,and it has the huge development potential capacity,so it is regarded as sunrise industry. But in that case we should see that the development of Chinese medicine manufacturers in our country is relatively lagging, and the number of small and medium sized enterprises is large There are many serious problems in most enterprises.The experience of the management lacks;the construction of the information system is weak; the channel of sales is not perfect and mature; more professional sales force has not formed, the strength of science and technology research and development has not been formed; the strength of the product added value is not high; effective extension industry chain has not been developed.The author of this paper studied the strategy of development about the traditional Chinese medicine pharmaceutical co. LTD of Heilongjiang province.Using the collection of data, the author analyzed the internal environment of W Chinese medicine pharmaceutical co.,LTD. Deeply and made the development course,operation situation and situation of product,human resources management clear; then, using the method of the analysis of macro environment PEST and the analysis of the industrial environment, the author analyzed the company’s external environment. And through the analysis of the SWOT, the author has cleared the strengths, weaknesses, opportunities, threats of the W Chinese medicine pharmaceutical co., LTD and has laid a good foundation for the next step development strategy.On this basis, the strategy of the overall development of traditional Chinese medicine pharmaceutical co.,LTD. was established ,and the focus strategy and vertical integration strategy was included, at the same time and the company’s strategy of the formulated the functions was made, including and the strategy of the human resources management,marketing management strategy and financial strategy were made. Finally, in order to ensure the strategy of the W Chinese medicine pharmaceutical co., LTD., implemented effectively from strengthening the construction of enterprise culture and the construction of information system and the structure adjustment the author provided a practical and effective security strategy.