Research On TF Hydro Lean Marketing Strategy

March 2012, twelve five report clearly indicates China's future power development process, priority development of hydropower. According to relevant development plan, the national general installed capacity of hydropower is expected to reach about 284 million KW in 2015. In 2020,the national hydropower installed capacity is anticipated to reach about 330 million KW. In 2015, the planned installed capacity of pumped storage power plant will be about 41 million KW and will reach about 60 million KW in 2020. The national installed capacity of small hydropower station will reach 75 million KW in 2020. Thus the hydropower construction and development has ushered in a golden age. The face of competitive domestic hydropower market, TF Hydro must correctly analyze their internal and external marketing environment,the use of modern management concepts and scientific marketing tools to develop marketing strategies. Lean lean strategies marketing strategy is the support strategy, its responsibilities in the field of marketing is to "eliminate the worthless activities." Based on this, we propose TF Hydro Lean Marketing Strategy of arguments.First, this paper related to the theory of lean marketing strategy , citing literature review,analysis of the current domestic and foreign markets lean thinking,marketing, marketing, and marketing strategy of lean management theory and analysis methods, tools . Second,competition in the market from the current status of hydropower equipment, the use of PEST analysis method affect business marketing strategy to develop macro environment and the competitive environment,noting external opportunities and threats. Again to analyze internal marketing situation , SWOT analysis from the product structure , production capacity,research and development, marketing, team building and other aspects of the comprehensive evaluation of existing TF Hydro marketing strengths and weaknesses . On this basis , we propose the urgency of implementing Lean Marketing and applicability . Hydro- Lean TF established marketing strategy objectives and guiding principles, and the use of target market analysis completed hydropower equipment market segmentation, product structure optimization, to determine the company's penetration strategy implementation , related diversification , forward and backward integration and the establishment of strategic alliances effective combination of lean marketing strategy. Finally, from the mobilization of the full marketing , clear responsibilities of departmental functions , strengthen the marketing team building for the TF Hydro Lean marketing strategy implementation provides a favorable environment protection measures.