Research On The Marketing Strategy Of YingLi Technology Company

Nowadays, as the high-tech enterprise’s fast development being viewed as the powerful driving force to promote the increase of the world economy, it has become the focus of competition for science, technology and economy in the global world. The high-tech enterprise’s strategic position in the national economy has been continuously improved as the result of the great contribution in technological innovation, supply of advanced product services, production and employment expansion, and national competitiveness enhancement, and thus draws the widespread attention of the world. In China, there are a considerable amount of high-tech enterprises, many of which have become the Listed Company Limited. With the rapid economic growth, the middle class has initially formed and a large number of wealthy individuals emerged, making the most enterprises take the high-end customers as the focus of marketing objectives. So, for the high-tech enterprise, which represents the national’s current level of scientific and technological development, the current problem to be solved urgently is that how to use the modern marketing theory to making the policy for the different types customers so that it can observe the market demand trend timely and keenly and thus introduce the new high-tech products to meet the needs of customers as the same time when the enterprise is exerting its technical predominance.Based on reading the extensive relevant literature of marketing management and collecting the large number of coating related industry data, after having a deep research on the development situation of YingLi technology company, this paper introduces the marketing concept and marketing model, and the theory of 4C and some high-tech enterprises, which starts from the basic theory of marketing. Combined with the specific the actual situation of YingLi technology company, it gives the analysis of marketing environment from macroscopic and microcosmic point of view at the same time. Through the use of 4C marketing combination strategy, it studies the choice of YingLi technology company’s specific marketing strategies as well as the basis of the advantages and disadvantages, and puts forward to the related suggestions. At last, it discusses the risk at the present stage of YingLi company now facing and then gives the classify response measures.In theory, this paper’s results are useful for the research in the field of high-tech enterprises. In practice, they provide a good reference for the marketing of high-tech enterprises in our country, which is better to supplement and improve the marketing theory system.