Influencing Factors Of Mechanized Service Behavior In Scale Rice Production

In recent years,machinery social service is an important measure of modern agriculture due to the rapid development of agricultural market and continuous improvement of agricultural mechanization."economic and social development of the thirteenth five year plan" proposed that agricultural mechanization would be used in all process of main crop production,and it was the major projects in the process of agricultural modernization.Currently,exploring the influencing factors of agricultural mechanization service by farmers used,which contribute to increase the mechanization level and improve the efficiency of agricultural production.Moreover,it has important significance to further improve the agricultural social service system.In the background of promoting agricultural mechanization,this paper summarized the domestic and foreign research literature of agricultural mechanization service.It introduced the development status and existing problems of agricultural mechanization service in Zhejiang Province according to the farmer behavior theory,transaction cost theory and the theory of scale economy analysis.In this study,the information of personal circumstances,family status,the basic situation of production and management,and production mechanization service selection was received by filling in questionnaire and giving an interview in Dongyang,Longyou and Haiyan.With a combination of qualitative and quantitative analysis,statistical analysis and empirical cross analysis,this paper discussed the main factors of influencing farmers to adopt agricultural mechanization service.This paper selects the farmers' personal characteristics,family characteristics,production and management,external links and other features as key variables,and used logistic econometric model and multivariate linear model to validate the factors of influencing farmers to adopt agricultural mechanization service in every annual ring and whole production process.The result show that the head of household age,years of education,agricultural hand experience,family owned agricultural land quantity,fragmentation degree,family business area and regional differences of farmers are impacted significantly to farmers' behavior of adopting agricultural mechanization service in rice planting.Moreover,in the rings of seedling,transplanting,fertilization,drying process and whole production process,it conform to the inverted "U" relationship between the planting area and farmers' behavior of adopting agricultural mechanization service.Based on the conclusions of this paper,we put forward the some suggestions for the government to improve the agricultural social service system: First,to improve the agricultural Mechanization service environment.Second,to strengthen the farmers and agricultural service subject education and training.Third,to standard of agricultural mechanization service quality standard and the price system.Fourth,to improve the agricultural mechanization service system.