Managers Anticipate The Impact Of Cost Viscosities

The cost stickiness refers to the asymmetry of cost with the change of business volume.It means that rate of change in the increase of business volume is greater than rate of change in the decrease of business volume.With the rapid changes in the economic situation,every enterprise must think about how to effectively control the cost.In order to control the cost,the first problem is to figure out which factors are influential and how these factors influence the cost.As the most direct embodiment between business volume and cost,the cost stickiness is widely prevalent in the modern enterprise.Therefore,how to control the cost stickiness has become the problem that enterprise managers have to deal with.In the current management of the company,the manager's expectations have played a key role in the company's cost stickiness,strategic development and deployment.Positive managers' expectations play a positive role in the development of the company whereas negative managers' expectations tend to hinder the development of the company.Most of the managers in the company generally have some positive managers' expectations and negative managers' expectations.Therefore,how to find the impact of company's cost stickiness on company's development from the manager's expectations as well as how to eliminate the negative impact and promote the positive impact has become a problem that managers have to deal with.This paper makes a study on the causes,effects and countermeasures of cost stickiness from the perspective of the managers' expectations.It selects 2580 A shares listed companies in Shanghai and Shenzhen stock market as the sample to study.It combines with research results of accounting,finance,investment and psychology to show the influence of managers' psychological expectations on cost stickiness.The first part is introduction that mainly introduces the background and significance of the research.It has a systematic introduction for the development of cost stickiness based on research status at home and abroad.The second part introduces the concept and characteristics of cost stickiness.At the same time,it analyzes the causes of cost stickiness and expounds the research theory.The third part puts forward a hypothesis on the basis of theoretical analysis.The fourth part uses the designed model to conduct empirical analysis to further verify the hypothesis.The fifth part is the summary of the empirical results of this paper.At the same time,it will draw conclusions and explains the limitations of this paper.The study of this paper has a further study about cost stickiness from the perspective of psychology and fills the lack of cost stickiness in accounting field.At the same time,it enriches the academic research of managers' expectation and is helpful to improve the efficiency of financial and accounting of company.