Business Proposal Of SaaS Cloud Platform Based On Management By Objectives And Motivational Cores

Under the influence from complex trend of global economy,China's economy enters the new normal state and economic structure adjustment and development engine innovation become inevitable choices for maintaining the healthy development of China.The central government addresses "supply-side reform" and "mass entrepreneurship and innovation",reflecting the objective needs of regular economic development;and methods and realization approaches of improving management efficiency,controlling management costs and stimulating employ enthusiasm become the urgent needs for enterprises.Based on Mike Porter's five forces analysis model and SWOT analysis method,this paper collects current demands of enterprises in China and data on industry status from the management software-Saa S to determine and sort out the status,and with respect of problems existing in previous enterprise management and management software industry,cloud computing and analysis are based to propose management by objectives and double-factor motivational schemes;and the theories concerning innovative entrepreneurial management and business model are used for framing scheme realizing and project development plans.Management by objectives and double-factor theories are introduced in final solution of this paper.Management by Objectives(MBO)is proposed by Peter F.Drucker,which is a modern management method oriented at objectives and people and adopting results as the standard to realize optimal performance of organizations and individuals.Double-factor theory also known as hygiene-motivational factors is one of motivational theories and proposed by Hertzberg,a American Psychologist in 1959.In this theory,there are two kinds of factors arousing job motivation,namely motivational and hygienic factors.Only motivational factors can bring about satisfaction to people and hygienic factors can only eliminate people's feelings of discontent without any sense of satisfaction.In its implementation,this proposal systematically states and illustrates business model,product and service planning and technical framework,market analysis,strategic orientation,team and organization structure,objectives in phases,financial analysis and risk factors of the project,and a business plan of organization target management and double-factor motivational system project is proposed.The research indicates that this project can provide a comprehensive long-acting motivational mechanism of talents retaining and benefit programs with competitiveness and attractive force to enterprises for more effectively realizing or organization strategic objectives and targets at all levels and benefits will create more value for enterprises;this project can reduce management costs and lower enterprise managers' effort,time and other costs of selecting management software service providers,designing motivational and profit programs and realizing the programs;and it can better achieve the coordination between organization objectives and employee's goals so as to realize employees' values.Through analysis and demonstration in this paper,it is considered that organization objective management,double factor motivational system and Saa S cloud platform project can achieve successful startup and explore a new business model.There are reasons to believe that with concerted effort of entrepreneurial team,the project will have a good and broad development prospect.