Evergrande Real Estate Network Marketing Model Research

The Internet is playing a more and more important role in all kinds of fields,and it can promote the sustainable development of society and economy while changing people’s life style and quality.With the rapid development of the real estate industry,China’s housing shortage has been basically solved,the two or three tier cities in general commodity housing oversupply phenomenon.Therefore,how to effectively use the Internet technology to enhance the ability of marketing management of real estate enterprises is particularly important,directly related to the long-term development of the real estate business.This thesis mainly focuses on the real estate network marketing pattern research,on the basis of real estate marketing,network marketing and network marketing of the real estate concept theory,analyzes the characteristics of the real estate market,different levels and factors need to guide consumers to purchase action,and then clear the real estate enterprise products at the same time in the target population,according to the analysis network marketing,explains the characteristics and advantages of the marketing mode.According to Hengda Real Estate as an example,discusses the current situation and development mode of real estate marketing network,analyzes the causes of problems and defects are the current real estate network marketing process,the feasibility of certified real estate marketing network combined with the traditional sales model and important value,pointed out that in the process of analysis of real estate network the marketing mode,elaborated from the website,social media and other aspects,the network marketing model for a new understanding and summary,clear the new marketing mode,which should be combined with the Hengda Real estate overall development strategy,shaping the brand of real estate in conclusion,product pricing,channel construction,promotion plan and perfect customer service in many aspects such as network marketing strategy adjustment and implementation,in order to speed up the real estate industry network information integration and reform.