Research On The Marketing Strategy Of Chang Chun Hengda Oasis Real Estate Project

With the rapid socio-economic development, the rapid development of the real estate industry is rapidly becoming the industry, major cities are seeking to develop the real estate industry to promote the real estate business has entered a new development journey. At the same time, the increasingly fierce competition in the market led to the emergence of numerous real estate industry vicious competition phenomenon of killing, which the real estate project marketing presents unprecedented opportunities and challenges, the traditional marketing strategy has been unable to adapt to the development of modern real estate project marketing gradually from the historical stage, in order to meet the development requirements of modern marketing real estate projects, we will build 4P marketing theory, from the price, product, place, promotion four aspects to standardize and systematize sales practices. On April 23, 2010, Changchun City, Hengda Oasis project real estate projects, also declared Hengda Real Estate Group officially stationed in Changchun. October 1 of the same year, Hengda oasis perfect marketing center opened officially open to the public. As a Chinese real estate giant stage the strength of enterprises, Evergrande made the city a rare speed and precision perfect quality to create The West Hengda oasis, can not be said that the Chinese luxury undertake and develop a culture, it is also the fulfill the glorious mission of the times in the building.In this paper, Changchun Hengda Oasis marketing strategy for real estate projects, to 4P marketing theory, combined with the actual situation in Changchun City Hengda Oasis real estate project marketing, project by marketing status and marketing analysis of the problem, propose oasis Hengda Real Estate Project marketing problems include: lack of comprehensive high-quality source of marketing, marketing management mechanism is not perfect, market research and innovation insufficient awareness, lack of effective communication for each marketing units, and further analysis of its marketing environment, with emphasis on project PEST analysis, industry and internal environment analysis, and SWOT analysis to systematically and comprehensively grasp the overall situation Hengda oasis marketing real estate projects, Finally, the development of real estate projects and safeguards marketing strategy, mainly around the 4P theory to start from products of the project, pricing, channels, Promotions presents four specific strategies, marketing staff and from enhance the overall quality, improve the marketing management mechanism, strengthen market research, marketing innovation system and strengthen communication and cooperation between various departments of marketing and other aspects of specific safeguards, in other real estate development enterprises of real estate project marketing plays as reference.