Research On Upgrading Rural Tourism Products In Hohhot

2015,general secretary Xi Jinping proposed a structural reform of the supply side,the tourism industry has ushered in the supply side reform.Facing at the present stage of development of the tourism industry is the main problem of supply and demand imbalance,although demand is strong,but the supply side structure unreasonable make it can not adapt to the more powerful,more varied and more upgrading tourism demand,rural tourism product supply is also facing the same distress.Hohhot began to attach importance to the development of rural tourism late,but the development speed is relatively fast,and now rural tourism is an important part of Hohhot's tourism industry.With the local residents income increase,rural tourism demand is also growing,however,the city of Hohhot rural tourism products exist a lot of problems in the aspect of supply,such as a single product,the lack of features,supporting services and facilities etc..The purpose of this paper is to analyze and solve the existing rural tourism products in Hohhot at this stage of the problem,promote the rural tourism product supply and demand balance,realize the upgrading of the quality of products.This reference to the wubihu professor's "R-M-P" theory,combined with the current supply side reform background,the rural tourism resources and evaluation of rural tourism,rural tourism product development,and upgrading the related concept of domestic and foreign literatures at home and abroad,the relevant content of research progress and research methods have a more in-depth understand.Secondly,the Hohhot rural tourism products supply are summarized,using Likert scale market survey on rural tourism product supply satisfaction,combined with the status quo is put forward at present product supply problems of rural tourism in Hohhot.After understanding the structure and behavior of tourists of Hohhot rural tourism characteristics questionnaire and use of rural tourism resources,quantitative and qualitative evaluation of the local residents,summarize the demand of rural tourism products,so as to determine the future direction and focus of rural tourism product development.Finally,based on the status of resource evaluation,combined with the current situation of supply and demand,a scientific and reasonable development strategy.