AHP-based Zhejiang Coastal Ecological Tourism Resources Evaluation Research

With a high degree of emphasis on governments around the world tourism industry, tourismindustry and its subsidiaries have been developing rapidly, and gradually become an importantpillar of the global economy, but at the same time, waste pollution tourism environment, tourismresources, tourism ecosystem disorders and other problems are increasing. This has promoted thegovernment to actively promote eco-tourism, guide eco-tourism enterprises operate, developeco-tourism products, enhance the tourists ecological education. Coastal eco-tourism as a newparadigm of eco-tourism, for sustainable coastal eco-tourism resources, tourism environment,tourism destination social and economic development provides an important way. The coastaleco-tourism resources development strategic core coordinates the balance of the relationshipbetween the coastal ecological tourism resources, tourism environment and the coastaleconomic development, achieves the coastal ecological environment benefit andharmonious development of social and economic benefits.This paper studies the coastal eco-tourism resources concept, type and characteristic,combs the kinds of Zhejiang coastal ecological tourism resources, analyzes the currentsituation of Zhejiang coastal ecological tourism development. Meanwhile, in the traditionalecological tourism resources evaluation method for reference, combining the actualcharacteristics of coastal ecotourism, establishing the coastal ecological tourism resourcesevaluation system, uses the analytic hierarchy process Zhejiang coastal ecological tourismresources evaluation, determinates the reasonable evaluation result, put forward Zhejiangcoastal development and countermeasures of the protection of the ecological tourismresources, and promotes the sustainable development of Zhejiang coastal eco-tourism,maintain the ecological balance of the Zhejiang coastal area. In this paper, we studydirection in conformity with the current development trend of the seashore ecotourism, notonly is a blend of ecotourism and coastal tourism convergence of the two, also fill in theblank in the study of Zhejiang in the coastal eco-tourism resources system, Zhejiang for thefuture research on coastal ecological tourism provide strong theoretical basis and practicalexperience.