Empirical Study On The Influence Of Third Party Trust On P2P Network Lending's Success Rate Based On Three Dimensions

In recent years,with the continuous development of the domestic Internet technology and increasing active private capital,the two begin to develop together,then the P2P network lending platform begins to appear.Due to the low borrowing threshold and the simple and quick procedure,the P2P network lending begins to develop rapidly.However,the rapid development of P2P has brought a lot of negative impact,the number of problem platform is increasing rapidly' year by year,so the academic community's concerns on P2P network lending platform are increasing.Financial transactions are based on trust,especially for P2P.Because of the widespread information asymmetric in the P2P network lending,the lender 's investment risk is greatly increasing,the P2P network lending platform trust can effectively reduce the risk of investment,and the trust of the third party platform belongs to the third party trust.So it is important to study the infiluence of P2P network lending success from the perspective of third party trust.First of all,this paper defines the concept of the third party trust through the combing and analysis of trust theory and the related P2P network lending results.On the meanwhile,we divides it into three parts of credit rating,information disclosure and credit certification.Then we analyze the mechanism between the three parts and the success rate of the P2P network Lending.Secondly,this paper analyzes the development status of the P2P network lending,we find that the foreign P2P network lending platforms have more mature Internet technology and personal credit system,so they use the online operational mode.However,domestic platforms do not have these advantages,so they innovatively use the online and offline model to reduce risk.Then,this paper takes the "Renren Dai" as an example,and verifies the relationship between the third dimensions of the third party rust and the success rate of P2P network lending through the "Logistic" regression model.Studies show that:borrowers with high credit ratings have a higher rate of success;and the success rate of field certified borrowers is higher than that with nonfield certification.Finally,according to the research conclusions,this paper puts forward some suggestions:establish a muiti-level credit rating mechanism,bulid an online and offline credit certification mechanism,and improve the information disclosure mechanism.