The Study Of Business Risk Assessment On Chinese "Internet Plus Tourism" Companies Based On AHP

In the current under the background of "Internet +","Internet + tourism" is the trend of The Times,the combination of "Internet + tourism" enterprise of entrepreneurship and investment boom is on the rise,although convey the positive information policy and market,but the Internet + travel industry investment,the effect is not very desirable,many "burn money" unsustainable model,management cannot be profitable.At the same time,the current scholars about the Internet + travel enterprise risk assessment research mostly not enough in-depth,mainly USES the qualitative analysis method,the method of measure operability is not strong.In the"Internet +" under the big background,the new environment,the Internet has made the internal and external environment of tourism increasingly complex and changeful,presents the unstable situation,so we should be rational thinking about the Internet and risks of tourism integration,clarify the operation of the macro environment,medium environment,micro environment risk factor,help tourism enterprises investors avoid investment risk,help enterprises to avoid operation risk."Internet +tourism enterprise in our country,therefore,to explore the management risk evaluation method is very theoretical research value and practical significance.Based on the "ask questions-analysis problem-problem solving" research train of thought and style.The first step,ask questions: how to "Internet + tourism" to evaluate the management risk of the enterprise.The second step,analysis of issues,including theory analysis and practical analysis,theoretical analysis is divided into the definition of basic concepts,theoretical basis of this paper,the research both at home and abroad of three parts,through comparative analysis,draw lessons from others in the study of desirable research methods and indicators of risk,make up the insufficiency and flaw;Reality analysis mainly includes the operation mode of "Internet + tourism enterprises in China and the key risk assumption,mainly analyzes the typical five" Internet + tourism enterprises of different management pattern,provides the judgment basis for the measure of the risk weighting.The third step,solve the problem,according to the selected indicators of risk factors,determined the order of the index weight,to establish risk assessment collection,construct our country "Internet + tourism" the enterprise the management risk assessment model,finally with ctrip travel network example for the construction of the risk assessment model for empirical analysis,so as to prove the feasibility of the model,applicability and operability and accuracy.Conclusion in the end,the model operation and reality trend with high consistency,in practice show that the model is of high reference value to similar enterprises.The model can measure the overall risk of the enterprise,and comprehensively to measure the size of the importance of relationships between 13 secondary indicators of risk,and convenience of investors and lenders to make decisions and identify key factors for high risk and low risk factor,thus effectively prevent high risk indicators.