Basedon The "Agriculture Rural Area And Farmers" Service Efficiency Of Rural Credit Cooperatives Competitiveness Comparative Study

The first document of China in 2014 emphasis that only correctly deal with "Agriculture rural area and farmers" problems in the best way can build a harmonious socialist society.And the most important thing to solve the problem of "Agriculture rural area and farmers" is to reinforce rural financial constructions.Rural credit cooperatives is the main force was born,strong performer of the rural construction and the promotion rural financial prosperity.The rural credit cooperatives of China setting"Agriculture rural area and farmers" service efficiency as the starting and belonging point that is the best way to balance between "Agriculture rural area and farmers" service efficiency and rural credit cooperatives' development.The comparative research about rural credit cooperatives competitiveness which based on the"Agriculture rural area and farmers" service efficiency in Fujian province has far-reaching significance:First,making Chinese rural financial development theory being embodies.Second,narrow the gap between urban and rural development and keep the balance of urban and rural income.Third,put good ideas for the steady economic development of Fujian province,the overall economic take-off of China and the living standards of citizen.At first,this paper expounds the current status and the present problems of Fujian rural credit cooperatives.The second,using the SWOT qualitative analysis and principal component method as quantitative analysis,analysis of its limitations,competitiveness evaluation.Finally put forward the targeted countermeasures of Fujian rural credit cooperatives from the management mechanism,asset management,product design and soft power construction.In this paper,through analysis the development restriction factor,competitive ranks to find the future development strategies of Fujian rural credit cooperatives.The possible innovations of this paper are:In the one hand,through detailed data analysis of Fujian rural credit cooperatives competitive development which based on the "Agriculture rural area and farmers" service efficiency to show that internal management,assets management efficiency and financial innovation ability is insufficient are limit factors.On the other hand,through improve the management mechanism;improve operational efficiency,innovation products and strengthening the construction of soft power to realize the "Agriculture rural area and farmers" efficiency service of Fujian rural credit cooperatives.