Study On Competition Strategy Of Farmers' Microfinance Business In Moyu County Rural Credit Cooperatives Association

As a major change in the rural credit management system of our country,the microfinance of farmers has continuously strengthened the development of the microfinance business of rural credit cooperatives,which can alleviate the pressure on farmers to make loans.In addition,it will bring good social and economic benefits.benefit.The microfinance business has already had initial practice in our country and the effect is more significant,but at the same time there are many problems that need to be further resolved.Based on the microfinance business of farmers,this paper studies the competition strategy of microfinance business of rural credit cooperatives in Moyu County,and points out the competitive strategy suitable for the development of microfinance business of Moyu County farmers.The theory puts forward the safeguard measures for the implementation of the strategy,and can ensure that the microfinance business of the farmers provides corresponding contributions to the modern urban and rural construction of Moyu County,with the aim of promoting the further healthy development of the microfinance business of the rural credit cooperative association of Moyu County.And better use the micro-credit of farmers to drive the development of the entire regional industrial chain.This paper firstly explains the background of microfinance for farmers in Moyu County and the development status of microfinance for farmers in Moyu County Rural Credit Cooperatives.It briefly describes the research content,research methods and technical routes of the article,and analyzes and waves with PEST.The special five-force model deeply analyzes the external environment and internal environment faced by the rural credit cooperatives of Moyu County,and then analyzes the rural households of Moyu County Rural Credit Cooperatives.Internal advantages and disadvantages,external opportunities and threats faced by the development of microfinance business;Finally,corresponding strategies and recommendations for how to promote the sustainable and sound development of microfinance business of rural credit cooperatives in Moyu County Measures.In addition,the risk awareness of the microfinance business of the farmers' credit cooperatives in the Moyu County Rural Credit Cooperatives is weak,the farmers lack the correct understanding of the microfinance business,and the policy propaganda is not very good.The competition strategy for the development of microfinance business of rural households in Moyu County Rural Credit Cooperatives Association has strengthened publicity efforts to enable more farmers to understand the microfinance business and to further improve the operational mechanism of the microfinance business of Moyu County affiliates.The issuance of microfinance needs to meet clear norms and requirements,as well as continuous innovation in credit products and corresponding management.