A Study On E-commerce Development Strategy Of China Mobile Guangdong Branch

The telecommunication industry is a high-speed development of the industry. The product and the technology rapid development, and the market competition are more and more fierce. Under the background of the economy and social transformation, the telecommunication operators also actively carries out its development strategy by the scale leadership to the scale benefit transformation. The goal is that excavate new profit in business in a limited market. Since the 1990s, the rapid development of e-commerce, make it become the important component of the Internet application. China mobile communications company as a mobile communication company put forward the leading operators from"Mobile Communication Expert"to"Mobile Information Expert"strategic transformation, which focuses on E-commerce. CMCC can provide a complete service, and opened the various service channels. CMCC to keep high market competitiveness must rely on electronic channel to further E-commerce.In the above research background, this paper summarizes the domestic and international marketing theory development, and reviews the research results of the electronic commerce. Through the research of the current domestic and international E-commerce status quo, for CMCC Guangdong Company into E-commerce field put forward specific strategic advice.This paper elaborates the research background, the research significance, and relevant literature and theory of summarizes briefly. Then on to CMCC Guangdong Company E-business strategy implementation of internal and external environment of the resource capacity to conduct in-depth and detailed analysis, analyzes its external and internal superiority and the insufficiency. Then the CMCC Guangdong Company SWOT analysis, found the implementation of e-business strategy strengths, weaknesses, opportunities and challenges, and thereby more clear of specific measures. Finally, this paper according to the transaction type and user group for market subdivided; respectively determine various products of target population. Also according to the basic theory of marketing management, the basic method, will practical problems, and puts forward the combination with the CMCC Guangdong Company E-commerce concrete implementation strategy. Finally in order to ensure the effectiveness of strategy implementation, this paper puts forward the safeguard measures for implementing strategy.