Research On The Marketing Strategy Of Life Insurance For RSSD Company

Life insurance has the ability to gather and disperse social resources,to achieve a small task,the individual or family,business risk to a minimum role.Life insurance as an important financial tool for China's financial-related areas of the rich and development plays an irreplaceable role.People generally more understanding of the life insurance industry,or even misunderstanding,people more money into the bank and other areas of security,and the uncertainty of the life insurance industry to take a cold,negative attitude,lack of enthusiasm and concern degree.In recent years,with the rapid growth of China's economy,people's disposable income more and more people's investment and health care concept gradually strengthened,life insurance gradually into people's vision,people also have a more comprehensive,new understanding And the understanding of China's life insurance marketing in the development model,product type,business strategy and management methods and other related aspects have emerged a series of problems,to this end,China's life insurance marketing strategy research has important value.In this paper,RSSD company as the research object,by analyzing the status of RSSD's life insurance marketing strategy,found that RSSD company lack of marketing concept innovation,lack of integration with the Internet,lack of customer excavation and retention,customer satisfaction and marketing staff to improve Quality behavior is not standardized and other issues.Then,this paper analyzes the marketing environment of RSSD from the external environment,internal environment and SWOT.On the basis of RSSD's life insurance marketing problem and marketing environment analysis,with the help of marketing theory,the RSSD company's life insurance marketing goal,Life insurance market segmentation,market selection and market positioning were introduced.Finally,based on the above analysis,this paper uses the 4P marketing mix theory,from the product strategy,price strategy,channel strategy and promotion strategy four aspects,the detailed development of the RSSD company's life insurance marketing strategy,hope through the above analysis,to get rid of RSSD The current life insurance marketing process problems,enhance market competitiveness,stable RSSD market position,expand the competitive advantage.