Research On Marketing Strategy Of Electronic Banking Product Service Of ZBZD Rural Commercial Bank

With the rapid advancement of science and technology,all kinds of banks are beginning to realize that,to promote the rapid development of electronic banking business,to enhance the comprehensive strength of the state-owned banks,China’s electronic banking market competition has also been strengthened.Although ZBZD agricultural firms in the vast majority of districts have business outlets,but in terms of urban areas,the number of outlets compared to the four largest ZB city and other private banks,it does not have outstanding advantages.Through the full development of electronic banking products,services,ZBZD agricultural firms can break through the limitations of their own geographical and scale,through various channels and channels for all types of customers to provide differentiated services.ZBZD agricultural firms in recent years with the development of electronic banking products,in the initial stage,the need to vigorously strengthen its service marketing,mainly on the basis of this is also the topic of this article;in addition,ZBZD agricultural firms in the number of employees less number of outlets of township construction,it is difficult to meet the actual needs of all kinds of farmers on the banking business.Promotion of electronic bank service product development,can help to maintain the original stock of ZBZD agricultural firms based on customers to further expand the coverage of the ZBZD agricultural services firm to achieve competitiveness.ZBZD agricultural firms due to a late start,the low level of technology,function is relatively simple,service items and the limited scope of services and other factors,ZBZD rural commercial bank electronic banking products business market share in the overall low position.Therefore,this paper is based on the electronic banking products and services marketing theory,the specific content of agricultural products firm electronic banking service marketing strategy based on marketing theory,case bank ZBZD agricultural firms how to provide customers with better electronic banking products marketing analyze,and finally put forward specific marketing strategies,to lay a solid foundation to get a comprehensive conclusion and good practice,to ensure the smooth implementation of ZBZD rural commercial bank electronic banking products,service marketing strategy.