| With the information network and the process of economic globalization, the financial industry is experiencing unprecedented innovation. As the twentieth century, one of the most important financial innovations, electronic banking, by virtue of the advantages of its lower operating costs and maintain customer relationships, improve service efficiency, recycle bank processes etc., is increasingly becoming an important manifestation of the core competitiveness. Electronic banking business is the important pillar of Agricultural Bank N branch, it is the problem that the Agricultural Bank further development must be solved, that how to get a favorable position in the electronic banking competition, how to enhance the management level, and how to business strategy to achieve a smooth transition with the advantages of electronic banking products.This paper firstly summarizes the electronic banking business, the bank marketing theory is reviewed, and the domestic and foreign commercial banks marketing research situation is analyzed; secondly, introduces the Agricultural Bank N branch of electronic bank business marketing present situation and the existing problems in the development of; then the use of PEST analysis, five forces model and SWOT analysis method to analyses the Agricultural Bank of China N branch electronic banking internal and external environment, summed up the Agricultural Bank N branch of their own advantages and disadvantages; then, combining with the regional environment and the bank's own situation, put forward electronic bank business marketing strategy, and service marketing of 7P theory, put forward the bank on the net, electronic commerce, Jinsui payment, telephone banking, self-help bank mobile phone bank, the product marketing strategy; finally, in this paper, points out the value of the paper. |
