The Development Strategy Research Of G City Water Supply Company

Water supply is the main infrastructure to a city,which closely associated to the development of economy,the living conditions of people and the manufacture industry.As the important part of national economy,with the even deepening process of the marketization and rapid urban growth in China,water supply industry is facing an increasingly fierce competition.State-owned water supply companies almost maintain a traditional way of operation and management,which isn't able to adapt to the development of the times,the disadvantage of the original model is playing a negative role in the economic progress.What can water supply company do to fit these new economic and social development situation,seize the opportunities,approach challenges,be sure of supplying high quality and efficient water to customers,generating a scientific and reasonable development strategy is the key issue to build self-advantages,enhance the competitive ability,promote market-oriented reform,maintain benign operation of water supply industry,make rational use of resources and achieve sustained economic development.This article is based on the general trend which water supply industry evolved,the main trouble existing in water supply companies,the competition that the water supply companies have to face to.We use water supply company of G city as a typical example to study development strategy.At first,using a method called PEST to analyze external conditions that involving the growth of water supply industry,including policies and rules,economy,society,technology and so on.Also,discussing the industry circumstance of water supply itself,which embracing operation status,current situation of market reform and future trends of this industry,and the article makes the conclusion that,under the current situation,reforms are clearly in order.Secondly,taking advantages of using a tool called SWOT to analyze and comparison the strength,the weakness,the opportunity and the threat that G city water supply company having,then constructing SWOT matrix aligning all the elements above,this article preliminary designs the overall development strategy of the company.G city water supply company should stick to water supply mainly,make continuous expansion of supplying area,level up the popularity rate of water supply,try hard to let adjacent areas into the territory of company serving,and the scale advantage is forming.Carry out internal reform actively,improve management level and technical level,in order to meet the real needs of contemporary enterprise management.Promote diversified management surrounding water supply,make full use of own advantages,reap the benefit of these new business.Meanwhile,this article also gives reasonable suggestions about how to establish development strategy support system of the enterprise,how to consolidate own status and produce due advantage and how to enhance the business administration level,for the sake of guarantee to implementation of the strategy.Market-oriented reform has changed traditional development track of water supply industry.Along with economic and social development,the overall requirement of water supply is hiked.The inherent character of water supply determined this industry must take the way of large-scale development.Through research the development strategy of G city water supply company,the article makes a conclusion that the company should accelerate the pace of reform,carry out the strategy mentioned above,that is "rely on water supply,implement diversified management".This is the way for the company to improve and expand its scale under the tide of market-oriented reform.