Baoding Water Company Development Strategy Research

Urban water supply is a monopoly industry in the national economy and people’slivelihood, the relationship between the city development and survival. Baoding watercompany as the only urban water supply enterprises in Baoding city, is shouldering the urbanpopulation of more than100production and living water, but because of the reason of thesystem and the market, Baoding water company losses for years. In order to solve thedifficulty, better serve the citizens, based on the theory of natural monopoly and governmentregulation theory, public goods theory, strategic management theory and the SWOT analysismethod to the company’s internal and external environment are analyzed, and puts forward therelevant strategies and measures to guarantee.This paper is divided into five chapters:First chapter is introduction, introduces some related to the water supply enterprise as wellas the theoretical basis of the analysis method.The second chapter analyses the Baoding water company’s external environment, thefocus from the national policy environment, Baoding urban development, in the samesituation, the government regulation, etc are analyzed.The third chapter analyses the Baoding internal water supply corporation, mainly from thecompany’s introduction, development, management status, financial status, human resourcesand so on are analyzed.Chapter iv comprehensive internal and external factors, through the SWOT analysismethod are analyzed, and puts forward the strategic target, and put forward different strategychoice.Chapter5for strategic safeguard measures, on the basis of SWOT analysis and putforward the strategic target, in the security of water supply, pipeline construction andmaintenance, marketing and service of water supply, strengthening internal management,application of scientific and technological achievements and diversification, etc, put forward specific measures for work, ensure that strategic objectives can be achieved.