Research On The Seller Credit Risk Management Of E-commerce Platform

Through theoretical analysis of E-commerce risk and seller credit risk,this paper puts forward that insufficient cognition about risk behavior,lacking supervision and punitive measures are main reasons causing seller credit risk.From the perspective of E-commerce platform,the article explains the role of seller group for the development of E-commerce platform,analyzes seller risk impacts on the platform.On these basis,a hypothesis was developed that scientific risk training plan can be formatted to guide and educate sellers to achieve the purpose of seller credit risk prevention.To probe into the influences of training on the preventions of Seller Credit risk,the empirical study chosen sellers of 2 relevant categories as samples.Difference-in-Difference model was conducted to estimate the changes of the following risk indicators like refund rate,bad debt rate,deployment rate and so on.The result shows that risk training and evaluation mechanism have significant impact on seller credit risk reduction.