Research On O2O E-Commerce Model Of The Passenger Car Tire

Tire industry as an important branch of the automotive industry,occupies a unique and important position in the automotive industry,while the passenger car tires in the tire industry occupies a larger share.Since the truck tire service market is the traditional hierarchical distribution service model,this model in the original environment despite the mainstream and played an irreplaceable role,but with the development of Internet technology,the rise of mobile consumer,O2O e-commerce model has a great impact on the traditional marketing model.This paper introduces the truck tire enterprise management practice,feel the shortcomings of the traditional tire business model from the analysis of the O2O e-commerce mode in the necessity and application environment of truck tire industry,and established a set of suitable for domestic passenger service card market O2O e-commerce service platform,including O2O tire business tire mode architecture,O2O platform business process architecture,the core business of tire O2O system function.Then it discusses the popularization and application of the O2O e-commerce model of the passenger car tire,and analyzes the future development of the industry.I believe that through the establishment of a new e-commerce platform,can greatly change the current domestic truck tire service market market environment,through the platform,into a large number of tire manufacturers,terminal service stores,consumers,reduce unnecessary intermediate links,unified service standards,reduce operating costs,truly manufacturers and stores,consumers win-win situation.