Study On Strategic Adjustment Of Tianjin Port Group Company Based On Resource View

Nowadays,the accelerating process of global economic integration makes the competition between enterprises is more and more fierce.Especially on the background of the global economic downturn and Chinese economy into a "new normal" situation,the transport demand of port gradually slows down,and the port competition between port enterprises has become increasingly fierce,in such a situation,the port enterprises need to upgrade.With the continuous development of corporate strategy management theory,people more understanding to the resource is an important foundation for enterprises to maintain lasting competitive advantage,through the rational allocation of corporate resources,and enterprise organization structure effective coordination at the same time,strive to achieve the vision and goals of the enterprise together,you can create a competitive advantage.This paper takes Tianjin Port Group as research object,and the "strategic triangle model"put forward by David Collis and Cynthia Montgomery as the theatrical framework.Based on analyzing the present situation,mission and vision,development strategy and goal of Tianjin Port Group deeply,this paper analyzed the existing overall strategy and its shortcomings,and the overall strategy has been adjusted based on the clarifying the internal environment.The safeguard measures of business portfolio strategy are put forward from the view of organizational structure and process.The sustainable competitive advantage of Tianjin Port Group is tested and the safeguard measures of competitive advantage are put forward.Through systematic research,this paper can identify the key factors of future success of Tianjin Port Group,thus laying a theoretical foundation for Tianjin Port Group to further developing and improve corporate level strategic planning adjustment,and providing realistic basis for Tianjin Port Group's sustainable competitive advantage.