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Optimized Research On Profit Model Of Funeral Industry From The Perspective Of Value Chain

Posted on:2018-01-06Degree:MasterType:Thesis
Country:ChinaCandidate:Y F LiuFull Text:PDF
GTID:2359330518963082Subject:Accounting
Abstract/Summary:PDF Full Text Request
With the deepening of the trend of aging,China's annual death toll according to the fifth and the six census forecast will reach ten million levels,funeral market consumption will reach $two hundred billion per year.However,the market of China's funeral industry started late,management level is low,but some enterprises have realized the extensive development of sales model for enterprise to create long-term value,more important is to find a suitable profit model,in order to maintain the core competitiveness and create value for enterprises for a long time in the market competition.The group leader FSY funeral industry as an example,to explore the profit model and analyzes its present situation from the perspective of value chain and the possible problems,expectations for the FSY group and other funeral industry enterprises put forward the policy suggestions in establishing and perfecting their own profit model.Funeral industry because of its industry particularity in the field of economics research less,the funeral industry profit model research not only to reference the industry leader of the successful case also have its innovation.Chinese The FSY group is the largest funeral service provider,the quality of products and services are the top level in China,so this paper selects The FSY group as the research object of the funeral industry profit model is very meaningful.First,this paper describes the research background and research significance,the related literature at home and abroad are reviewed and introduced the research method and innovation point;secondly,this paper introduces the funeral industry in the same industry acquisition mode and BOT mode related concepts;thirdly,the funeral industry is introduced,and then analyze the existing profit model of funeral industry profit from the model point of view,based on the analysis of the funeral industry profit model from the perspective of value chain,and explore the funeral industry profit model to optimize the necessity and feasibility;then,introduces the current situation of FSY group,and then analyses the two main profit model The FSY group,then the group profit model using value analysis The FSY group chain theory,defect analysis The FSY group profit model from the horizontal and vertical diversification and value chain angle,finally Do these defects cause analysis;finally,based on the part summarizes three major problems The FSY group?...
Keywords/Search Tags:funeral industry, the FSY group, profit model, value chain
PDF Full Text Request
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