Innovative Research On The Profit Model Of China's Mobile Reading Industry

Under the background of National Reading Policy,reading has gradually become an important part of our national life.With the rapid development of the mobile Internet and the popularity of various types of mobile terminals,mobile reading has rapidly emerged,and the reading rate of mobile phones,e-readers,and other mobile terminals has steadily increased.Throughout the current development environment of the mobile reading industry,as the per capita disposable income of the nation's residents gradually increases,the nationals' habit of paying for online content begins to develop,and the state is paying more and more attention to online copyright protection.The development of 5G technology will also promote the stability of mobile data,and the traffic transmission rate will be greatly improved.Under the favorable cultural,economic,political and scientific environment,China's mobile reading market has grown rapidly,the output value has increased steadily,and the profit model has gradually been established.However,as the current new users and market scale slow down,the competition among enterprises in the mobile reading market is becoming more intense.The main players of each enterprise need innovative profit models to achieve sustained and rapid development of themselves and the mobile reading industry.This paper selects the profit model theory of Adrian J.Slywotzky and Porter's value chain theory as the main theoretical basis to explore the innovation path of the profit model of mobile reading industry.Specifically,it is from the in-depth development of the profit factors of a single enterprise to the optimization and integration of all aspects of the entire industry value chain,to the overall innovation of the profit model triggered by the changes based on factors such as technology,user demand,and industrial integration.From the inside to the outside,layer by layer.Firstly,this paper studies the current situation of China's mobile reading industry's profit model,and summarizes the development of China's mobile reading industry,including market size,profit profile and market basic competition pattern.This paper discusses the types,profit factors and industrial value chain of the existing profit model in the mobile reading industry.On this basis,it analyzes the problems of the existing profit model for industrial development.Secondly,specific research is carried out on the insufficiency of the development of various profit factors,the weak links in the industrial value chain,and the lack ofinnovation in the profit model.Combining the typical cases of mobile reading at home and abroad,this paper analyzes the development status and further development measures of the components of the profit model of China's mobile reading industry.Based on the core value creation function of the upper,middle and lower reaches of China's mobile reading industry,it analyzes the strengthening measures of the specific links of China's mobile reading industry value chain,and further explore the horizontal and vertical value chain integration.Finally,based on changes in technology,user needs,industry integration and other factors,explore new mobile reading industry profit model,including multi-profit model around knowledge payment,pan-entertainment mode with refined IP operation as the core,One-to-one custom mode based on artificial intelligence technology,and an open content creation model based on blockchain technology.Trying to explore the profitability of the profitable model and open up the profit space provides some useful inspiration for the long-term development of China's mobile reading industry.