Research On The Profit Model Of Mobile Travel Service Industry Based On The Perspective Of Value Chain Theory

With the development of network technology,Internet has changed the way we live.Didi Taxi is the software utilizing both the mobile Internet technology and intelligent mobile phone software in Mobile Travel Service Industry.Didi Taxi software has a profound impact on how we travel.Therefore,this article will discuss Didi Tax profit model based on the value chain,as well as other related theories.The research method of this article is based on literature study and case study.First of all,with the case background,the article discussed the purpose and significance of the events;secondly,based on learning and summarizing the theories related on the profit model and the value chain,I studied the value chain model of mobile travel service industry elements and profit model,and with the shortage of the profit model of recently,countermeasure about the consumer,the company and the government policy have been discussed;thirdly,by introducing the history of the Didi Taxi software,it's business life cycle can be divided into four stages,startup and establishment,growth,expansion,and diversified.The business scope,demand,and profit model factors' value chain system model diagrams were formed for each stages.Then based on the value chain system in different stages,The pro and con discussion will be focused on the value added part for each stage.Finally,the effective strategies and suggestions should put forward based on the current market environment of the mobile travel service industry and existed problems in profit.And summarize how the profit model of DiDi Taxi inspires other related company,in order to provide reference and effective ways for the development and research of Mobile travel service industrial company's profit model.