Research On Investment Promotion Strategy Of Jinan High-tech Zone Life Science City

With the development of life science industry in our country,the biomedical specialty park appeared in people's field of vision.As the carrier of life science industry,life science industrial park was provided by the initial carrier to platform construction,industry incubation,fund service and result transformation.,But there are still too many similar parks,the lack of unified planning,industry is too low and other issues.Investment,as the necessary means of the development and expansion of the park,after 30 years of continuous improvement,investment ideas,ideas,methods,channels have a new breakthrough,but there are still too dependent on investment policy,reduce land prices,lack of effective Means and other issues.Life Science City as a member of the life science industry park,is the Jinan High-tech Zone Management Committee to build the city in one of the high-tech industrial development of professional parks,Jinan High-tech Zone,"one district two cities and two Valley" an important part,The total planning area of nearly 60 square kilometers,by the ten road as the boundary is divided into the Southern District,North District,Southern District,mainly to create high-end pension industry rehabilitation center,medical services and associated with the international hospital and other professional medical institutions,"The health industry characteristics of the town.North District plans to build the results of the transformation zone,the introduction of scientific research institutes to promote the transformation of achievements and military integration project landing,production logistics area,the introduction of biomedical(including chemical drugs,biotechnology,medicine,pharmaceutical sales Etc.),medical equipment,pharmaceutical logistics,particle control equipment,medical materials,health care products,cosmetics and other enterprises of industrial projects,life supporting area,the introduction of the development of investors,real estate business.Ecological demonstration area,the introduction of modern agricultural projects,Life Science City supporting the "Peach Garden".Based on the analysis of the advantages,disadvantages,opportunities and threats of the external development environment and the life science city of the life sciences industry,this paper finds out the target customer base of the life science city and designs the marketing strategy for the target customer group,City and similar park to provide a basis for further development.This chapter is divided into seven chapters,the first chapter of the introduction,the second chapter of the relevant research of the paper review,the third chapter of domestic and international biomedical park and investment development status quo,the fourth chapter biomedical industry PEST analysis model,District Life Science City SWOT analysis,Chapter VI Jinan High-tech Zone Life Science City STP analysis,Chapter VII Life Science City 6P marketing theory.