Study On Marketing Strategy Of A Company's Insurance Business Property Insurance Company Of Jiaozuo

At present,the socialist market economy is developing steadily,the disposable income of residents is increasing,and the sales volume of motor vehicles is increasing,which is very favorable for the auto insurance industry.China's property insurance,motor vehicle insurance business premium growth rate is much higher than other types of insurance.Is precisely because the automobile insurance business development is good,the profit space is big,therefore each property insurance company all regarding this business highly value,the market competition is intense.It is important to note that China's insurance market after years of development,the market is more standardized,consumers more choice,in the purchase of insurance business,consider more,ask more,so the most promising,is able to auto insurance products personalized individual demand more fit customer.China's auto insurance system has been cured and diversification of the market demand,in order to change this situation,the national insurance regulatory authorities have begun to introduce the way of market operation in the auto insurance terms and rates of.In this paper the author will A insurance company Jiaozuo branch as a case study,analysis of several aspects of the present situation of insurance business marketing,summarizes the problems and puts forward countermeasures from.This paper firstly introduces the basic concepts of motor vehicle insurance and the related theories of 7PS and service marketing in marketing,and analyzes the relevant literature of auto insurance marketing.Auto insurance business marketing environment has carried on the analysis to the A insurance company Jiaozuo branch based on the present situation and development of customer purchase behavior from external macroeconomic factors,industry etc..Again,from the basic situation of the company,organization,insurance business status,insurance marketing problems in the aspects of the A property insurance company Jiaozuo branch marketing situation,and analyzes the existing problems.Finally,the paper applies 7PS marketing theory,put forward the optimization measures of the A insurance company Jiaozuo branch insurance business marketing strategy.The proposed new product innovation and development in product strategy,the way to improve value-added service claims service efficiency and innovation products;in the aspect of price strategy is proposed to improve the rate factor revised price refinement coefficient,strengthen insurance risk determination to improve risk data of different models,auto insurance personalized accurate pricing using big data in the marketing channel in this paper;WeChat mobile client marketing channels,marketing channels and marketing channels in the official flagship store;promotion strategy,this paper puts forward a network promotion,marketing and public relations strategy;the strategy is proposed to strengthen the marketing personnel incentive system,establish marketing personnel accountability system;the physical evidence is presented in this paper.Companies involved in the exhibition industry is the site for 4S shop,auto repair factory,community,supermarkets and other public places The process control strategy has been put forward to strengthen the control of the pre-sale links,improve the service level of after-sales service and the control of the risk management of auto insurance.In order to ensure the smooth implementation of the marketing strategy,this paper puts forward the optimization of organization structure security marketing strategy implementation,the interconnection of full use of the information exchange platform of vehicle information,learn from foreign experience to promote the car networking applications,as well as the implementation of remote video system damage and other security measures.