Study On Sany’s Financial Strategy Under The Background Of Economic Downturn

In recent years,especially since 2011-2012,Chinese economy into a downward cycle,the construction machinery industry is highly correlated with the national macro economy is seriously affected,China engineering machinery enterprises inevitably into running low.As China and even the world’s construction machinery industry,the leading Sany,is deeply aware of the economic downturn brought unprecedented shock.Under the background of global economic integration,the intense market competition and business environment is complicated,especially when the economy is in a down cycle,requirements of the enterprises are able to size up the situation,timely response to the strategic adjustment,to apply the change of background and environment,to achieve sustainable development.It is more important to plan in advance,before the arrival of a period of economic downturn,when the economic down cycle comes to plan,cope,avoid reefs and harsh climate conditions,to enable enterprises to smoothly reach the shore of the boat.Based on this understanding,this paper studies from the financial strategy problems,based on Sany’s typical manufacturing enterprises in the research on financial strategy of the current economic downturn period,attempts to summarize some experience and rules,as well as other enterprises to profound lessons,development experience and warning process,and tries to theoretical research in this field supplement and reference for.