Study On The Sustainable Development Of Rural Commonwealth Banks Of Australia

Since the publication of Opinions on Supporting the Building of New Socialist Countryside Better by Regulating and Easing the Policies for Financial Institution's Access to Rural Areas in Bank Industry in 2006,the building of new rural financial institutions,particularly,the rural banks,has been facilitated from the perspective of policies.Following the implementation of the pilot projects in 6 provinces and cities,publicity campaigns were carried out across 31 provinces and cities,Now,The emergence of rural banks has provided not only a new breakthrough for addressing of the "issue of agriculture,farmers and rural areas",but also sufficient fund for the building of a moderately prosperous society and the fulfillment of "Chinese dream".The development of rural areas proves to be the key to solving the "issue of agriculture,farmers and rural areas",and its core is to promote regional financial and economic growth,and ensure balanced supply of rural financial institutions.The fundamental cause for these unsettled problems is the lack of financial capital and the urgent need for the support of local funds.Nevertheless,the slow economic growth in rural areas has hindered the improvements in rural financial systems.The rural Commonwealth Banks of Australia established in Henan and Hebei have injected new blood into the rural areas there for the sake of their economic growth.This has not only filled the vacancy of financial services in county-level and rural areas,but also resolved the problems such as about capital shortage and imbalanced supply of financial institutions in rural areas.Currently,Henan and Hebei have a large population in rural areas.If Commonwealth Bank of Australia plans to promote its growth and seize market share for the sake of sustainable development,it is advised to take the measures below: position its market correctly;focus attention on farmers and small and micro businesses;meet customer's needs in accordance with the actual conditions;innovate on financial products and improve financial services in rural areas;address the "issue of agriculture,farmers and rural areas";and support small and micro businesses.The focus of this paper is to deal with the problems for rural Commonwealth Banks of Australia,such as "issue of agriculture,farmers and rural areas",short supply of rural financial institutions,and policy deviation.This paper sums up the basic theories of rural banks;elaborates on the establishment of rural Commonwealth Banks of Australia,performs a comprehensive analysis on development status and financial situation of these Banks in Henan and Hebei;conducts an in-depth exploration into their scale,number,deposit and loan balance,and support for agriculture and small and micro businesses;and implements SWOT analysis in combination with the opportunities and challenges of their sustainable development.On this basis,inspirations are drawn from the successful development mode of Bangladesh's Grameen Bank to propose measures and recommendations for sustainable development of rural Commonwealth Banks of Australia in Henan and Hebei in the light of actual conditions.