Study On The Evaluation Of The Sustainable Development Ability Of Rural Banks

As the country pays more and more attention to the economic development of rural areas,as a new type of banking institution,rural banks have become more and more important in rural financial market.Both the national government and social residents have begun to pay attention to the development capacity of rural banks.The construction of rural banks has contributed greatly to the transformation of rural areas,not only driving the backward local rural economy,providing financial support to local farmers and small and medium-sized enterprises,but also responding to the state's policy of supporting agriculture,rural areas and farmers.The rural financial system has been improved and the local economic market has been weakened.Based on this,the sustainable development of the rural banks has become the focus of public attention and is also the topic of theoretical and realistic research.This article is divided into six chapters,the overall idea is: first,introduce the background and significance of the study,and briefly describe the relevant literature research of foreign community banks and rural banks and domestic rural banks and the research ideas of this article;Then it expounds the relevant theories of the sustainable development of the rural banks,including the nature and characteristics of the rural banks,the theory of financial sustainable development and the theory of the sustainable development of the rural banks;Then introduce the current development situation and existing problems of the rural banks;The next part mainly introduces the construction of evaluation model,including the steps of AHP,the selection of evaluation index and the setting of index weight;Then the empirical analysis of the six sample banks shows that the rural banks have problems such as unreasonable risk control mechanism,weak profitability,and lack of innovation ability;Finally,it points out that the rural banks should improve its ability of sustainable development byestablishing a sound wind control mechanism,focusing on innovation of products and services,and focusing on personnel training.