Research On The Development Strategy Of TT Financial Leasing Co.,Ltd

The financing leasing industry in China started in 1980 s,after 30 years of development,although in 2016 the domestic financial leasing market penetration has exceeded 3%,but still less than 1/2 of the developed countries,there is still much room for development.But from 2015,with the economic situation,competitive environment,market demand and other factors,the development of the local third party financial leasing company,which is represented by TT financial leasing company,has encountered a bottleneck.Therefore,in order to make the future development of TT company,it is necessary to study the present situation,so as to formulate a strategy for its development.In this paper,the theory of strategic management of financial leasing company based on TT,and using PEST model,SWOT model,five forces model to analyze the external environment and the internal environment of the company,and to find out the existing problems of TT company for a single profit model,the industry concentration is too high,single financing channel,which makes the company the development has received certain restrictions.We believe that the TT financial leasing company should first establish the correct enterprise mission and vision,to carry out strategic business transformation,namely the traditional financing lease business based asset management to explore new business areas,and participate in market competition should implement the differential strategy.In order to achieve the strategic objectives of the company,the company should be from the business growth,cost control,risk control optimization,business innovation,information system,human resources and other aspects of good strategic security measures,to ensure that the company's strategy to implement.At the same time,hope to the enterprise as an example to study(as a representative sample in the city's third party financing lease enterprise),find out the market demand for organization solutions,in order to explore our leasing industry development,for the city's financial leasing industry to break the bottleneck,accelerate business help reference and transformation.