Research On The Promotion Of Mic Channel(Wechat) Brandin New Media Environment

The development speed and innovation of media technology is always beyond people’s imagination. Since 2011 micro letter appeared in the public view, quickly gained favor of many users, the use of rapid rise, becoming the leader in instant messaging tool. The rapid development of micro channel, which is not only reflected in the number of growth, but also reflected in the daily life of the infiltration. This new type of information exchange, communication tools, not only can be used to express personal feelings, to elaborate the original point of view, but also can record the news events, publicity corporate brand, etc.At the same time, micro channel is currently the most mainstream social software, which has many characteristics, including timeliness, diffusion, but also including precision and so on. It is these characteristics, so that it is widely respected, the value of marketing also gradually revealed.Judging from the current situation, micro channel brand awareness gradually adopted by enterprises, but the success of the enterprise brand image building and promotion of but not much, most of the enterprises are unable to find strategies for the promotion of the enterprise itself. In the marketing software such as micro channel marketing and promotion, as the basis of marketing is also an orderly manner, beginning to take shape. In this paper, combined with the current promotion theory, theories of marketing and advertising, try enterprise analysis using micro channel for the brand promotion of the status quo, through in-depth analysis of micro channel advertising and promotion strategy, proposed the solution countermeasure in view of problems currently facing and give some suggestions to the enterprise brand promotion.This article includes four parts: the first part, combing the research situation of micro channel marketing, and summarized and summarized. In the second part, the production, development process and characteristics of the new media are described and integrated. In the third part, the significance and value of micro channel extension are deeply interpreted and discriminated. The fourth part discusses the ways and means to promote the micro channel, and puts forward some related suggestions.