Study On The Influence Of Real Estate Tax On Consumers' Purchase Behavior In Commercial Housing Market

The rapid development of the real estate industry has made a huge contribution to Chinese economic growth,while there are serious problems such as prices are too high and excessive price increases in real estate industry.The reality shows that there has large speculation and overheated real estate investment,and ordinary people can not afford to buy the houses under this circumstance.As the housing problem is not only related to development of China's economy,but it is related to the livelihood of people in China,the Party and the government have been paying close attention to and actively respond to the outstanding problems in the real estate market.In the past ten years,a series of administrative measures have been adopted to control the housing prices and guide the rational consumption such as land policy,monetary policy and so on,but the effect is slight.As an opportunity to regulate the tax system and a long-term mechanism to integrate income and wealth regulation,real estate tax is an important economic means of real estate regulation.We have to admit that the reality that taxes related to real estate are too much,and the tax about circulation is heavy while the tax about holding is light weakens the effective allocation of real estate resources in China.Therefore,The Chinese government attaches great importance to the reform and implementation of the real estate tax system.The regulation of the real estate market can be realized by changing the relationship between supply and demand.Real estate tax will improve the relationship between supply and demand through influencing the decision-making behavior of the market subjects directly in the market.Therefore,the impact of the real estate tax on the consumption of the relevant subjects' behavior must be considered during the real estate tax system design.As the largest stakeholders of real estate tax reform,consumers' behavioral response to policy has played a decisive role in the implementation process of real estate tax.Therefore,from the perspective of consumer behavior,this paper make a theoretical and empirical analysis of real estate tax' effect on consumer behavior.Based on the analysis results,combined experience in mature real estate tax system,we puts forward relevant policy suggestions.On the basis study of the relevant research,this paper constructs a decision-making model of consumer behavior based on the theory of consumer behavior.From the perspective of income budget constraints and consumer utility,we analyse the impacts of real estate tax on consumers' housing consumption.Due to the housing consumption purpose of different types of consumers is different,the impact of tax may be different too.So,we have an analysis of the impact of the real estate tax on different types of consumers'behavior.Consumer behavior is a complex process which influenced by both internal factors and external factors,so,we analyze the effects of other factors on housing consumption behavior of consumers in the assumption that there have real estate tax.After the theoretical analysis,we verity the differences of consumer housing consumption behavior by variance analysis,including the difference under the assumptions that there have real estate tax or not and the difference between different types of consumers in various tax rate based on the urban residents survey data of Shanghai,Nanjing,Hefei,Changsha,Chongqing,Chengdu in 2015.At the same time,we analyze the influence of other factors on the commercial housing consumers' housing consumption behavior through the regression model.Based on theoretical and empirical analysis,the paper draws the conclusion that:Firstly,real estate tax plays a guiding role during the process of consumers' decision-making as consumers' housing consumption behavior has significant differences in the assumption that there is a real estate tax compared there is no real estate tax.Secondly,with the increase of the real estate tax rate,consumers' housing spending is getting smaller and smaller,and when the tax rate reached 0.5%,the impact is largest.Thirdly,consumers with no housing have weaker ability to withstand the real estate tax than consumers with housing.Fourthly,besides real estate tax,consumers' behavior is affected by family conditions,the local social and economic conditions and other factors.Fifthly,although consumers are pessimistic about the function of the real estate tax,they think that it should implement the real estate tax,with wide tax base,low tax rates and the implementation of preferential tax relief.Relevant policy recommendations show behind.Firstly,the positioning of the real estate tax function must be reasonable,and the implementation of the real estate tax should coordinate with the reform of the fiscal and taxation system,then regulate the real estate market as a supplement.Secondly,it should strengthen cognition of real estate tax,and improve public acceptance.Thirdly,It should make preferential policies of tax reduction and exemption to home-based property,and pay attention to the fairness of the real estate tax.Fourthly,the reasonable tax rate should set in accordance with the real estate market to guide rational houses consume and invest.