Images Of Women In Modern Vietnamese Advertising

In order to promote rapid economic development under a very young Vietnamese advertising fashion, forms and contents must be developed and perfected by a step by step procedure. If the early simple text ads can form in the newspaper, then most modern appearance of ads showing a wide variety of tools, advertising and rich media, followed up by magazines, television, radio, internet and other mass media, as well as supermarkets, airports and other public places, have also become the carrier of advertisements. All aspects of life, from a nation's arts and culture, religion, customs, daily activities to a family, may be the characteristic features of ad themes. Create your ad in a large part with films, as in a artistic creation, performance techniques, photography and other aspects need to be created by trying to think creatively. Advertising strategies are numerous, but most of them can be described as the oldest methods used for female images based on society. In Vietnam, the use of female images has appeared in earlier ads, but it has gone through many changes until today. The image of the advertisement shows a female role in a variety of content, but at the same time as the development and changes occur, adverse phenomenon begins to take shape. In a male dominated society, advertisements from time to time, to the patriarchal ideology of some negative advertisers, worked to blend into them, which lead to deviational advertising phenomenon of female images. Moreover, set the paper chart to the modern Vietnamese commercial advertisement as the starting point to explore and analyze the phenomenon of Female Images in Ads deviation, causes and adverse effects on society which derives from a number of proposed solutions. This thesis has three chapters. The first chapter is to introduce the Vietnamese advertisement industry and advertisement developing process of female image in society. The second chapter projects a modern image of women in Vietnamese ads, which focuses on modern advertisements through the uses of traditional Vietnamese culture. This relates to the issues on women, and the advertisement of women's role traditionally, such as to what aspects and causes is there. The third chapter is its impact on society and its countermeasures respectively.