| Female image as one of the important elements of "gold 3 B", in the dissemination of advertising information has an irreplaceable role. Such as kitchen utensils and appliances, cosmetics, clothing, jewelry, baby products and so on each kind of product advertising, women’s faces are frequent, and with the development of The Times, female images in the ads showed different ways of appeal. Due to the political, economic, cultural and social ideological trend, the influence of female images in the ads is the brand of The Times, with the characteristics of each era. In this paper, we study the phase began in the 1920 s, the advertisements present a deep analysis of female image, and according to the present in the advertising of female image which will be defined as: "modern girl", "wife and mother", "career women" "charm girl," "strong queen."... |
PDF Full Text Request