Present Situation And Countermeasures Of The Development Of Leisure Tourism In Wenzhou City

With the further deepen understanding of the significance of leisure agriculture,put forward higher requirements for tourists sightseeing agriculture entertainment.Therefore,it is important to study the leisure agriculture development main types and functions and characteristics.Based on this,this study first the meaning of leisure agriculture are defined and determined the theoretical basis for the development of leisure sightseeing agriculture,and make full use of the theoretical basis for the investigation of Wenzhou city leisure agriculture development situation,analysis and research.Firstly,basic concepts and Analysis on leisure agriculture on the analysis of the characteristics of leisure agriculture and the role theory combined with leisure agriculture research on Baiyun Mountain agricultural sightseeing garden which is a typical case,and put forward the corresponding measures to solve the existing problems.Then introduces the new city of Wenzhou rural leisure agriculture development present situation,find out the existence of "sacrificing the environment in the development process,to obtain short-term economic benefits","propaganda is not strong,not to create a famous brand," the theme of creative design is poor,the lack of cultural heritage "," the development of single form,without the formation of agricultural production Industry chain "," organizational planning,organization and management of science "and" operator quality is not high,a series of problems,the lack of professional literacy training ",and learn from the advanced experience at home and abroad put forward such as" focus on Protection Countermeasures to improve Wenzhou city new rural leisure agriculture development,adhere to the strategy of sustainable development."To strengthen the propaganda,to enhance brand awareness","creative thinking,theme design into the culture","rich development form,to build the industrial chain of agriculture","scientific and rational planning,efforts to increase policy support," the guide to carry out professional training,improve the professional literacy "," To strengthen market demand survey,optimize the development model,with a view to the future development of China's leisure tourism has a certain reference.