Empirical Study On The Influencing Factors Of P2P Network Lending Platform Volume In China

P2P lending industry trade situation in our country from 2016,the total turnover volume more than 2.8049 trillion yuan,under the condition of the regulatory environment,it still have a large number of participants,which also illustrates the P2P lending has become the important pillar of Internet in our country within financial sector.In the year to March 2017,normal operation platform number for 2283,which reduce 165 in 2016.It shows a lot of strength lack platform outweighs the "government" and"market" the double pressure,was forced to withdraw from industry.Platform turnover represents the platform of absorption ability and capital scale.By exploring platform volume factors of mining influence factors and the relationship between the volume and the influence of these factors,to play an active role in expanding the scale of the platform.Moreover,trading volume is the fundamental guarantee of platform normal operation and healthy development,explore the platform volume factors obtained from the research conclusion is conducive to platform in the industry healthy survival method.Therefore,researching on the influence factor of platform trading volume is meaningful.Most of the current research about P2P lending industry focused on the operation pattern,the success rate,default rates and risk,etc.,but less research on platform of volume data.In this paper,the platform for P2P lending volume influence factor of empirical research,select material is novel,and at the same time combining two OLS regression and quantile regression analysis method,can be more comprehensive to explore the variable factors and the relationship between the volume and the influence degree.This paper firstly combed the domestic and foreign scholars study of P2P lending situation,detailed introduces the P2P lending industry development in our country is,and then select 2298 samples platform,based on October 2016 to March 2017 panel data,using OLS regression model and quantile regression model empirical analysis under the background of different platforms,profitability,loan period,the registered capital,the operating time,average available,borrowing mark of full scale,the per capita amount of investment and the relationship between borrowing and platform volume per capita,and the influence degree of the influence factors on the volume.Through the empirical research,obtained the following conclusions:(1)compared with the non-private and private platform,the mean rate of return is higher,time is shorter.The higher rate of return,the greater the risk of default,the shorter the duration,the default risk is smaller;(2)on the whole,the differences of influence of turnover between private and non-private platform comes from the borrowing period;(3)the influence of turnover growth rate in private platform is higher than non-private platform;(4)the platform in influencing factors on different quantiles of the volume is different,the influence degree and the influence factors are also different.Based on the conclusions of this paper,combined with the current development of China's net loan industry,put forward the following suggestions:(1)net loan platform related institutions should strengthen the supervision of private platform yields and term regulation;(2)the private platform should improve their own quality,attract investors and borrowers trade.(3)each platform should be based on the actual situation of the volume,reasonable regulation of its yield,duration and other factors affecting the volume,to maximize their own volume growth.