Tourism Marketing Strategy Study Of Mingcui Lakc Scenic Spot In The Time Of Smart Tourism

The development of China's tourism industry growing fast in recent years,with the rapid growth of China's economy and people's living standards greatly improved,tourism has become a popular consumer behavior,at the same time,from the beginning of the development of tourism scenic tourism era to the global era.China's tourism industry has changed from shortage to tourism a type of tourism country,has become an important part of national economic and social development,the number of tourist attractions is increasing,tourism competition is increasingly fierce.In this paper,Mingcui Lake Tourism Development Research from the perspective of marketing,analysis of Mingcui Lake tourism marketing problems,to explore suitable Mingcui Lake marketing model,and provide theoretical guidance for Mingcui Lake tourism marketing and tourism marketing practice.Yinchuan Mingcui Lake National Wetland Park is a wetland ecological protection and science education and tourism and leisure as one of the AAA A level scenic spots,the ecological system integrity,beautiful scenery,less human impact and damage factors,there are a lot of birds and aquatic animal and plant resources,is a unique attribute of the eco tourism scenic area of wetland desertification in China.In recent years,the Ningxia government attaches great importance.The development of tourism,tourism revenue accounted for about 7%of the GDP,especially the development of global tourism has been fully affirmed by the National Tourism Administration,Ningxia is vigorously implementing the global tourism opportunities,Mingcui Lake tourism will give great development space.Aiming at the current status of the development of China's tourism industry and the development of tourism in Ningxia,according to the relevant theory of tourism marketing,tourism environment through the analysis of Ming Lake scenic area,compare the main competition strength,sort out the Mingcui lake and its advantages and disadvantages and the opportunities and threats,and on this basis,the market segmentation and positioning.Finally,combined with the Mingcui Lake Scenic wisdomWisdom tourism construction,the traditional tourism marketing and network marketing combination,new mode of customized Mingcui Lake tourism marketing,using its own resources and geographical advantages,enhance competitiveness,help attract tourists,scenic walk out of predicament,become a bright pearl in the eastern city of Yinchuan,but also the wisdom of tourism for the same type of area and perimeter the scenic spot and provide the reference.