Research On The Marketing Strategy Of Anhui Daishan Lake Tourist Attractions

With the development of Chinese economy and people’s living standards are increasing, among the residents tourism has become one of indispensable leisure ways. And with the development of the tourism industry, the competition within the tourism industry is becoming increasingly fierce, so the marketing strategy of the tourism industry must be to investigated to the manager of the tourism industry.This paper mainly analyzes the tourism marketing strategy of Anhui Daishan Lake tourist attractions. Anhui Daishan Lake tourist attractions located in the outskirts of Hefei, also it is the only4A level lakes tourist attractions in Hefei. Anhui Daishan Lake tourist attractions are rich in the ecological environment of natural eco-tourism resources and vacation and leisure. Since2002. Anhui Daishan Lake had openned. tourist attractions has developed continuously. After2009, the face of Anhui Daishan Lake’s operations and development occurred a significant change through the adjustment of management. First, this article analyzes the research of relevance and marketing theoretical of the lake tourist attractions, also presents the developed characteristics of the domestic well-known lakes attractions and the development overview of foreign lake tourist attractions. And then this paper proceed to analyze the tourism marketing theory by use of the STP theory, SWOT theory, theory of4Ps and4Cs, and qualitative and quantitative analysis methods. It also combined with the macro and micro environmental analysis of Daishan Lake, and then we found that there are some problems of Daishan Lake operation and development, and then this article makes an objective analysis by use of the SWOT method. In formulating marketing strategy of Anhui Daishan tourism attractions, this paper mainly makes a specific analysis of the market research, target market positioning, products, prices, channels, and promotion and etc. At the end of this article, the author mainly describes the effect of promoting marketing strategy and follow-up marketing thinking of Daishan Lake. At last, it analyzes that Anhui Daishan Lake Tourism Marketing serve as lake type Tourism Marketing inspiration, as well as the inadequacies of the paper.